> ## Documentation Index > Fetch the complete documentation index at: https://docs.nobori.ai/llms.txt > Use this file to discover all available pages before exploring further. # Competitors > Add, manage, and benchmark competitors across AI platforms. Compare visibility, position, and mentions to understand your competitive landscape in generative search. The **Competitors** section lets you benchmark your brand against others that appear in AI-generated answers. Nobori.ai identifies which brands are mentioned alongside yours across AI platforms — and tracks their relative visibility and ranking over time. *** ## Overview The page is divided into two main tabs: * **Active** — competitors currently tracked in your workspace * **Suggested** — AI-identified brands frequently mentioned alongside yours You can manually add competitors or activate them from suggestions. *** ## Active Competitors Active competitors are included in your visibility benchmarking. For each competitor, you’ll see: | Column | Meaning | | -------------- | -------------------------------------------------- | | **Position** | Average ranking position in AI answers | | **Visibility** | % of prompts where the competitor appears | | **Sentiment** | (Coming soon) Tone of mentions across AI responses | ### Position Position reflects how prominently a competitor appears in AI answers. Lower numbers mean stronger presence: * `#1.3` → Frequently appears near the top * `#2.9` → Appears lower in responses This helps you understand not just *who appears*, but *who dominates*. ### Visibility Visibility is the percentage of tracked prompts where the competitor is mentioned. Example: * `92%` → Appears in 92% of tracked prompts * `63%` → Appears in 63% of tracked prompts Use this to evaluate share of AI exposure across your tracked queries. *** ## Adding Competitors You can add competitors in two ways: ### 1. Manual Add Click **Add Competitor** and enter: * **Name** — brand name as it appears in AI answers * **Website** — main domain (used for citation detection) Manual addition is useful for: * Known direct competitors * Emerging brands not yet detected by AI * Strategic benchmarking targets *** ### 2. Suggested Competitors The **Suggested** tab lists brands frequently mentioned alongside yours. For each suggested competitor, you’ll see: * **Mentions** — number of times they appeared across tracked prompts * **Action** — Activate or Reject Activate to begin tracking them in the Active tab. Reject if irrelevant. This list updates dynamically based on AI response analysis. *** ## Bulk Actions You can select multiple competitors and: * **Activate** * **Reject** * **Delete** (for Active competitors) This helps maintain a clean, relevant competitive set. *** ## Why This Matters AI models don’t show ten blue links — they synthesize and select. Understanding who appears alongside your brand reveals: * Which competitors dominate AI answers * Where you are losing visibility * Which brands AI systems consistently prefer Tracking competitors is foundational to improving your AI visibility strategy. *** ## Related Compare competitor visibility trends over time. See which prompts trigger competitor appearances.