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- Understand what AI trusts in your category (the sources it repeatedly pulls from).
- Turn citation patterns into action (what to improve on your site, and which publishers to target).
Filters
Use the filters in the top bar to scope the dataset you’re reviewing.| Filter | What it does |
|---|---|
| All platforms | Limit citations to selected AI platforms. |
| Time range | Review citation trends for a specific period (e.g., last 7/30/90 days). |
Two views: Cited Pages vs Cited Domains
Cited Pages
Cited Pages
Cited Pages lists individual URLs that AI platforms used as sources.Use this view when you want to:
- find specific articles that dominate citations for your prompts
- see whether those pages lead to Mentions of your brand
- identify publisher pages where you’re missing (good outreach targets)
| Column | Meaning |
|---|---|
| URL | The cited page. |
| Used | How many times this URL appeared as a source across tracked prompt executions in the selected time range. |
| Platforms | Which AI platforms cited this page. |
| Type | Source category (Publisher, Competitor, Owned, Community, Other). |
| Mentions | Brands detected in the answers that cited this page. |
| Mentioned | Whether your brand was mentioned (Yes/No) in answers that cited this page. |
Mentions and Citations are different signals. A model can cite a source without mentioning your brand, and it can mention your brand without citing your domain.
Cited Domains
Cited Domains
Cited Domains aggregates citations by domain instead of individual URLs.Use this view when you want to:
- see which domains AI platforms rely on most (category authority)
- identify systematic gaps (competitor domains cited more than yours)
- prioritize outreach targets (publishers that appear across many prompts)
| Column | Meaning |
|---|---|
| Domain | The cited domain (e.g., github.com, reddit.com). |
| Used | How often this domain appeared as a source across tracked prompt executions (shown as a percentage in this view). |
Cited Domains is a prioritization tool. Once you find a high-usage domain, switch back to Cited Pages to see which exact URLs are driving it.
Source types
The Type column helps you decide what to do next.| Type | What it usually means | What to do with it |
|---|---|---|
| Publisher | Independent editorial sites / review sites drive the answer space. | Strong outreach targets; improve coverage where you’re missing. |
| Competitor | Competitor pages are used as sources. | You likely have a content gap; build/refresh competing pages and comparisons. |
| Owned | Your own domain is being used. | Good sign; ensure pages clearly reinforce your brand and positioning. |
| Community | Forums, community posts, Q&A. | Participate or seed accurate references; consider community strategy. |
| Other | Uncategorized sources (e.g., Wikipedia, docs sites, misc). | Validate whether it’s worth influencing; sometimes it’s non-actionable. |
Search and export
Use Search to find a domain or URL quickly.Use Export to download the current table view for analysis or reporting.
How to use Citations in practice
- Sort by Used to find the sources that actually shape answers.
- Check Mentioned = No on publisher pages — those are common “citation-without-credit” gaps.
- If competitors dominate citations, treat it as a coverage race: comparison pages, category pages, and “alternatives” content usually moves the needle.
- Use domains as a shortlist; use pages to pick exact outreach targets.