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- Understand what AI trusts in your category (the sources it repeatedly pulls from).
- Turn citation patterns into action (what to improve on your site, and which publishers to target).
Filters
Use the filters in the top bar to scope the dataset you’re reviewing.Two views: Cited Pages vs Cited Domains
Cited Pages
Cited Pages
Cited Pages lists individual URLs that AI platforms used as sources.Use this view when you want to:
- find specific articles that dominate citations for your prompts
- see whether those pages lead to Mentions of your brand
- identify publisher pages where you’re missing (good outreach targets)
Mentions and Citations are different signals. A model can cite a source without mentioning your brand, and it can mention your brand without citing your domain.
Cited Domains
Cited Domains
Cited Domains aggregates citations by domain instead of individual URLs.Use this view when you want to:
- see which domains AI platforms rely on most (category authority)
- identify systematic gaps (competitor domains cited more than yours)
- prioritize outreach targets (publishers that appear across many prompts)
Cited Domains is a prioritization tool. Once you find a high-usage domain, switch back to Cited Pages to see which exact URLs are driving it.
Source types
The Type column helps you decide what to do next.Search and export
Use Search to find a domain or URL quickly.Use Export to download the current table view for analysis or reporting.
How to use Citations in practice
- Sort by Used to find the sources that actually shape answers.
- Check Mentioned = No on publisher pages — those are common “citation-without-credit” gaps.
- If competitors dominate citations, treat it as a coverage race: comparison pages, category pages, and “alternatives” content usually moves the needle.
- Use domains as a shortlist; use pages to pick exact outreach targets.
Next steps
Dashboard
Track Visibility Score over time and see top cited domains.
Competitors
Manage competitor set used in comparisons.
Get Cited
Turn citation gaps into a repeatable action plan.