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The Competitors section lets you benchmark your brand against others that appear in AI-generated answers. Nobori.ai identifies which brands are mentioned alongside yours across AI platforms — and tracks their relative visibility and ranking over time.

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Overview

The page is divided into two main tabs:
  • Active — competitors currently tracked in your workspace
  • Suggested — AI-identified brands frequently mentioned alongside yours
You can manually add competitors or activate them from suggestions.

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Active Competitors

Active competitors are included in your visibility benchmarking. For each competitor, you’ll see:
ColumnMeaning
PositionAverage ranking position in AI answers
Visibility% of prompts where the competitor appears
Sentiment(Coming soon) Tone of mentions across AI responses

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Position

Position reflects how prominently a competitor appears in AI answers. Lower numbers mean stronger presence:
  • #1.3 → Frequently appears near the top
  • #2.9 → Appears lower in responses
This helps you understand not just who appears, but who dominates.

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Visibility

Visibility is the percentage of tracked prompts where the competitor is mentioned. Example:
  • 92% → Appears in 92% of tracked prompts
  • 63% → Appears in 63% of tracked prompts
Use this to evaluate share of AI exposure across your tracked queries.

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Adding Competitors

You can add competitors in two ways:

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1. Manual Add

Click Add Competitor and enter:
  • Name — brand name as it appears in AI answers
  • Website — main domain (used for citation detection)
Manual addition is useful for:
  • Known direct competitors
  • Emerging brands not yet detected by AI
  • Strategic benchmarking targets

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2. Suggested Competitors

The Suggested tab lists brands frequently mentioned alongside yours. For each suggested competitor, you’ll see:
  • Mentions — number of times they appeared across tracked prompts
  • Action — Activate or Reject
Activate to begin tracking them in the Active tab. Reject if irrelevant. This list updates dynamically based on AI response analysis.

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Bulk Actions

You can select multiple competitors and:
  • Activate
  • Reject
  • Delete (for Active competitors)
This helps maintain a clean, relevant competitive set.

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Why This Matters

AI models don’t show ten blue links — they synthesize and select. Understanding who appears alongside your brand reveals:
  • Which competitors dominate AI answers
  • Where you are losing visibility
  • Which brands AI systems consistently prefer
Tracking competitors is foundational to improving your AI visibility strategy.

Dashboard

Compare competitor visibility trends over time.

Prompts

See which prompts trigger competitor appearances.