- what sources AI systems are citing for those prompts today
- where your brand is missing
- what actions would most likely increase your chance to be mentioned and cited for the same buyer-intent questions
Cluster Actions are created from Boost on the Prompts page. If you haven’t boosted a cluster yet, start in Prompts.
What you’ll see
Cluster selector
On the left, choose All Clusters or a specific cluster (e.g., “Custom Software Development”).Actions are scoped to the selected cluster.
Filters
At the top you can filter by:- Type (action type)
- Priority
- Effort
- Platforms (where the prompt runs / is tracked)
Board columns
Same workflow as Foundation:- To do
- In Progress
- Completed
- Dismissed
What “Boost Prompts” means
Each action is tied to the Boost Prompts you selected (the buyer-intent questions you want to win).We show those prompts inside the action so you always know what the work is meant to improve. Typical Boost prompts look like:
- “Best [category] tools”
- “Shortlist vendors for [use case]”
- “Compare providers for [requirements]”
- “RFP / proposal guidance for [category]”
Action types
Below are the most common action types you’ll see. Your workspace may not include all of them yet.Outreach
Goal: get added to pages that already rank and get cited (listicles, directories, high-authority publisher pages). What it usually includes:- a clear “exact ask” (what to request from the publisher/editor)
- proof points to prepare (only verifiable items)
- paste-ready snippets you can adapt
- a list of target pages under Evidence
Community
Goal: earn crawlable mentions in high-ranking community threads (e.g., Reddit, DEV, LinkedIn discussions) that AI systems may cite. What it usually includes:- which platforms/threads to reply to
- guidance on what to write (helpful points, not promotional)
- one contextual link instruction (where appropriate)
- Evidence links to the threads/pages we’re targeting
Guest Posts
Goal: publish ranking-capable listicle-style posts on third-party domains (often paid placements) to create additional sources that mention your brand. What it usually includes:- a title variation for each placement
- a short outline (intro angle, criteria, list structure, FAQ)
- uniqueness rules (avoid duplicated content across placements)
- estimated price and target country (if available)
- Recommended placements (when provided by your placement provider)
Owned Listicle (if available)
Goal: create one canonical “hub” page on your own domain that external placements should link to. Why it matters:- centralizes link equity to one page
- improves conversion (it’s your site)
- gives AI systems a strong, structured source to cite
Free Publish (if available)
Goal: publish vendor-intent longform on free platforms (e.g., Medium, LinkedIn, Dev.to) to create additional retrievable sources. Success looks like: more crawlable mentions across platforms that AI systems already ingest.Opening an action
Click a card to open details. You’ll typically see:Description
What the action is, why it matters for AI retrieval, and what not to do.Subtasks
Concrete steps to execute the action. Check them off as you go.Evidence
Pages where your brand is missing or competitors are present.These links explain why the action exists.
Recommended placements (Guest Posts only)
A list of suggested domains, often with:- estimated price
- category / vertical
- country coverage
Impact
What should change when this action is completed (e.g., more third-party sources mentioning you in the correct context).How to use the board effectively
- Start with High priority / Medium effort
- Move cards as you work: To do → In Progress → Completed
- Treat each action as a measurable experiment:
- publish / outreach / reply
- wait for indexing
- watch changes in cluster visibility and citations
Want to regenerate actions after new content or placements go live? Boost the cluster again from Prompts.
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