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Prompt Details is the audit trail for a single prompt.
Use it to answer four questions:
  • Is the prompt trending up or down in Visibility Score?
  • When the prompt triggers, what is our Position versus competitors?
  • What did each platform actually answer in each run (Executions)?
  • Which sources were used to produce those answers (Citations)?

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Filters and controls

At the top of the page, you can adjust the scope of what you’re reviewing.
ControlWhat it affects
Time rangeChanges the window for the chart, competitor rollup, executions, and citations.
All platformsFilters results to a subset of AI platforms.
CountryShows the country the prompt runs from (fixed per prompt).
StatusMarks the prompt as Active/Inactive (Active prompts are scheduled).

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Visibility Score chart

The Visibility Score chart shows how often your brand appears for this prompt within the selected time range.
  • Visibility Score = percentage of prompt runs where your brand is present in the AI answer.
  • Use the Competitors toggle to overlay competitor lines on the chart for the same prompt.
If you’re debugging why results changed, start here. The chart tells you when visibility shifted; executions and citations tell you why.

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Competitors table

The Competitors panel summarizes how brands performed for this prompt. Columns:
  • Position — average rank/placement for each brand when it appears (lower is better)
  • Visibility — percentage of runs where the brand appears for this prompt
This table is the quickest way to see whether you’re losing because:
  • you appear less often (Visibility problem), or
  • you appear lower than others (Position problem)

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Executions

Executions is a run-by-run list of AI answers for this prompt. Each row represents one execution (one platform, one country, one date). Columns:
  • Execution date — when the run happened
  • Response — preview of the AI answer
  • Position — your brand’s position in the answer (when detected)
  • Mentions — brands detected in the answer (icons), with a count of total brands found
  • Mentioned — whether your brand was mentioned (Yes/No)
Use the table to spot patterns like:
  • a platform returning No response
  • a platform consistently placing competitors above you
  • runs where your brand is missing even though citations exist

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Execution Details

Click an execution row to open Execution Details. Execution Details shows the full user-facing answer exactly as captured for that run, along with:
  • Status (e.g., Succeeded)
  • Platform
  • Country
This is the source of truth when you need to verify what the model actually returned.

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Citations

Citations shows the sources AI platforms relied on to answer this prompt. Each row is a cited URL with aggregated usage in the selected time range. Columns:
  • URL — the referenced page
  • Used — how many times the URL appeared as a source for this prompt
  • Platforms — which AI platforms cited it
  • Type — classification of the source (e.g., Publisher)
  • Mentions — brands detected in answers that cited this URL
  • Mentioned — whether your brand was mentioned in those answers (Yes/No)
Why this matters:
  • If reputable publishers are cited and you’re not mentioned, you likely have a content / positioning gap.
  • If competitor-owned pages dominate citations, you likely have a coverage gap (your content isn’t the default reference).
  • If your own domain is cited but your brand isn’t mentioned, you may have a credit gap (your content is useful, but your brand identity isn’t reinforced in the page).
Use Search to filter executions or citations.
Use Export to download the current view for analysis or reporting.

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Next steps

Prompts

Add, activate, and organize prompts and clusters.

Competitors

Manage competitors used in prompt and dashboard comparisons.

Citations

Explore cited pages and domains across all prompts.