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Foundation is your baseline to get cited. It runs a lightweight audit of your website and generates actionable tasks when something blocks AI systems from finding, understanding, or confidently citing your content.

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What Foundation checks

At the top of the page you’ll see three technical checks:
  • Robots.txt — verifies crawlers aren’t unintentionally blocked from important pages.
  • Sitemap — verifies a sitemap is present and usable for discovery.
  • Crawlability — verifies key pages can be fetched and navigated reliably.
Each check shows a status:
  • Good (green): looks fine.
  • If a check fails: Foundation will create tasks to help you fix what’s blocking discovery/citation.
Foundation refreshes on a schedule (you’ll see the next run time at the top). Results update automatically after each run.

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Tasks and the Kanban board

Below the checks is a board that turns findings into work you can track.

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Board columns

  • To do — new tasks that need attention.
  • In progress — tasks you’re actively working on.
  • Completed — finished tasks.
  • Dismissed — tasks you intentionally won’t do (for now).

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Filters

Use the filters at the top to focus your view:
  • Type
  • Priority
  • Effort
  • Date range
You can also use Search to find tasks quickly.

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The two Foundation task types

When Foundation generates tasks, it focuses on two high-impact areas:

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1) Facts-rich company description

A consistent, specific description across your website and public profiles helps AI systems understand:
  • what you do
  • who you serve
  • how to describe you accurately
This improves the odds that AI answers mention your brand correctly and confidently.

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2) Commercial pages for buyer evaluation

AI systems often cite pages that look like “decision pages” — clear pages that help a buyer evaluate:
  • what you offer
  • use cases / solutions
  • pricing or packaging signals (even without exact numbers)
  • comparisons and alternatives (when relevant)
  • proof and outcomes (case studies, examples)
This task typically includes a suggested set of pages to build or upgrade, plus why each page matters.
Foundation tasks are designed to be practical. They focus on clear improvements that make your site easier to retrieve, easier to interpret, and easier to cite.

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Task details

Open any task card to see:
  • Status — move the task across To do → In progress → Completed (or Dismissed).
  • Priority — High / Medium / Low.
  • Effort — Low / Medium / High.
  • Description — the rationale and what to change.
  • Impact — what improving this is expected to unlock (visibility, citations, conversion).
  • Subtasks — a checklist of concrete deliverables (often with suggested pages).

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Subtasks

Subtasks are meant to be execution-ready:
  • check them off as you complete them
  • use them to delegate work across content, SEO, and engineering
  1. Start with any failed check (Robots/Sitemap/Crawlability) — unblock discovery first.
  2. Then complete the company description task — align messaging across key pages.
  3. Then work through the commercial pages task — add/upgrade decision pages.
  4. Keep tasks updated as you work so the board stays reliable.

Citations

See which pages and domains AI platforms cite most.

Cluster Actions

Turn citation gaps into prioritized action plans.